Branding and identity are strengthened with the consistent application of color, typography, imagery and symbols. FolioType devises both online and offline identity systems that elevate user experience, generate brand value, and clarify market position.
 Research and Discovery |
Brand Audits |
Brand Strategy |
| Product Naming |
Logo Creation |
Brand Architecture |
| Graphic Language |
Style Guidelines |
Brand Development |
User experience design is a term used to describe the overall experience and satisfaction a user has when using a product or system. FolioType architects and designs highly usable user interfaces that result in positive online brand experiences and ultimate user satisfaction. » read about our web solutions
| Web Design |
Web Development |
Web Audits |
| Information Architecture |
Wireframes |
Rich Application Design |
| Interface Design |
Content Management (CMS) |
E-Commerce Tools |
Engaging in an online strategy requires a contextual insight of market activity, industry standards and current technological capabilities. FolioType conducts highly detailed studies in these areas on an on-going basis and has produced high level analysis and recommendation reports for a variety of our clients.
| Competitive Study |
Market Analysis |
Vision Development |
| Usability Audits |
Search Engine Optimization |
PPC Campaigns |
Print collateral provides a brand touchpoint that is tactile in nature, and can be consumed outside the boundaries of the digital channel. FolioType develops print collateral and campaigns that extend brand value, and enrich brand experience.
| Print Collateral |
Direct Mail |
Flyers |
| Promotional Pieces |
Print Advertising |
Environmental |
| Annual Reports |
Corporate and Product Brochures |
Product Photography |
| Clothing Graphics |
Package Design |
Custom Work |
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